YOO Home is a premier destination for the latest in modern luxury interior products from emerging and breakthrough global designers.
Want’s remit was to launch YOO Home’s first ever offering in retail furnishings through a curated collection débuting as a concession at internationally renowned Harrods Department Store.
Collaborating with luxury design agency Construct London, Want was responsible for the creative brief and managed the development of the logotype, brand palette and retail communications, including; in-store signage, labels and swing tags, product cards, the digital identity and launch collateral.
Want provided the creative brief and managed the production of both product and lifestyle shoots working with design and luxury photographer Graham Atkins-Hughes.
Want oversaw the print production of all retail and marketing collateral as well as the production of three advertising campaigns including a London Design Festival promotional partnership with IPC media publication Living ETC.
Working closely with Camron PR and Harrods Home, Want coordinated three successful events to launch the brand; an in-store press breakfast for 45 national and international members of the design and lifestyle media, an exclusive press lunch at the private home of YOO Chairman, John Hitchcox with top editors from the design industry in attendance, and finally an exclusive launch party hosting over 200 distinguished guests within YOO Home at Harrods.
Want managed all aspects of these events, including catering, gifting, entertainment and a top tier guest list.