Algarve – High Wycombe – North Weald – Mont Tremblant – Woburn
Created by a dream team with a wealth of development, design and engineering experience, Ultrabox create homes that are luxurious, contemporary and sustainable in the finest locations.
Want worked closely with the Ultrabox team to establish their target market by way of extensive research and consumer profiling.
Working closely with the founders of this design led, lifestyle focused property developer Want created and implemented a unique marketing strategy to launch both the Ultrabox brand as well as for their first development ‘The Woods by Ultrabox’ in Woburn, Bedfordshire.
Working closely with branding agency Bold & Bold to create the brand identity, Want managed the overall brand strategy, logotype, brand palette, advertising and digital communications for both Ultrabox and their Woburn based development ‘The Woods by Ultrabox’.
Want was responsible for developing the creative brief and worked closely with photographer Lee Robbins in art directing a number of lifestyle shoots on behalf of Ultrabox.
Want directed the design and build of the Ultrabox and The Woods by Ultrabox websites.
Want drafted a promotional strategy, creating a layout of tailored fittings and add-ons to showcase the versatility of The Woods development; for example the design and production of a bespoke ‘Bug Hotel’ to add to the developments approach to sustainability.
Want also manages all awards entries on behalf of both Ultrabox and their projects.
Want was responsible for numerious national project led advertising campaigns, including design development, media buying and production.
Want collaborated with interiors designer and stylist V-Studio to manage the furniture procurement for Ultrabox’s 3,900 sqft, five-bedroom show house in Woburn, Bedfordshire – The Woods.