YOO
New York City – Miami – Dallas – Toronto – Buenos Aires – Punta del Este – Mexico City – Panama City – Puerto Vallarta – Cotswold – Berlin – Moscow – St. Petersburg – Mumbai – Pune – Manila – Bali – Singapore – Mangalore – Bulgaria – Bali – Gorgeon – Moscow – Mumbai
YOO is an international design company founded by property entrepreneur John Hitchcox and internationally renowned French designer Philippe Starck. The concept is to increase property values and sales velocity leveraging off great design and clever promotional campaigns and working in collaboration with celebrated designers such as Jade Jagger and Tom Bartlett, Marcel Wanders, Kelly Hoppen and Philippe Starck.
Art direction and production of numerous international photography shoots including portraiture, interiors and location imagery used for corporate and digital communications, promotional campaigns and project marketing collateral.
Responsible for the implementation and development management of the YOO Inspired by Starck, Jade Jagger for YOO, Marcel Wanders for YOO and Kelly Hoppen for YOO brand identities and guidelines including the logotype, brand palette, corporate and digital communications.
Managed and directed various national and international corporate and project led advertising campaigns successfully promoting YOO and many of their projects internationally.
Responsible for the global management of strategic launch events including press conferences, media interviews, and high profile launch parties for key influencers, potential purchasers and high profile guests.
Fully managed the production of YOO’s first ever design book that sold over 30,000 copies worldwide and has been translated into five languages.
