ME Global
London – Madrid – Cabo – Cancun – Mallorca – Ibiza – Milan
Established in 2006, ME by Meliá was created as an extension of Meliá Hotels International as their boutique experience based personality hotels in the global capitals of culture. Each hotel is centrally located and specifically designed as a fusion of inspiring contemporary décor and comfort.
What Want Did
Following our successful launch of ME London, Want was appointed to manage the re-brand and application for all ME Hotels on behalf of the Melia Global Group. Working closely with luxury branding agency, Micha Weidmann Studio, Want was responsible for managing the implementation of all in-house branding as well as the representation of the groups collaboration with Leading Hotels of the World.
Want has been retained to advise and procure a collection of in-room merchandising offering a selection of products that are luxurious, practical and play true to the ME Hotel Group’s valued guest experience.
Collaborative partners include boutique lingerie company Agent Provocateur and jewellery designer Jade Jagger.
